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Case Study: Trailblazing POS Unit in Optician Store

Our British subsidiary Display Technology Ltd. realized another interesting project in the UK: A touch-enabled point of sale unit carried out for fashionable high street optician Kite GB. Via the unit, customers are able to take photos of themselves wearing different frames, then post them on Twitter, Facebook, Instagram and other social media platforms - so that their friends and family can look at the chosen frames and give their opinions.

Interactive POS-Line Monitor

The system consists of an ultra-thin 42″ POS-Line LCD monitor of Data Display Group's POS-Line video series with high brightness output, 1920x1080 pixel resolution and wide viewing angle. A projected capacitive touch sensor with a 42″ active area, sourced from Zytronic has been applied to mirror-finished toughened glass and is capable of supporting up to 40-point multi-touch operation. Moreover, a Logitech HD web camera provides high resolution photos and video that can be stored on the host PC and uploaded. The customized software facilitates social interaction and the sharing of content with others.

As Asad Hamir, Kite GB CEO, explains: "The unit is already proving very popular and is a great differentiator for Kite. It allows customers to get advice on the products they are thinking about purchasing from the people that matter most to them, not just the store staff."

"The two-phase mirror function is extremely advantageous for the Kite unit. It gives it the appearance of an elegant silver mirror when the monitor is not lit, consistent with the stylish decor of the store. It then becomes instantly transparent when the monitor is activated, so that an intuitive touchscreen interface materialises", adds Ian Crosby, Zytronic’s Sales & Marketing Director.


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Please click here for more information on our Zytronic touch screen range and contact us with any questions.


10.02.2014 Christina Sicheneder